Carnegie Council on Adolescent Development

"The world of adolescent cannot be understood without considering the profound influence of the mass media, especially television, but also movies and popular music..Knowledge of media production, and especially of the ways commercial messages are shaped and used to manipulate audiences, may help protect young adolescents against strong advertising pressures to smoke, drink, have sex, or eat unhealthy foods....Training in media literacy..deserves widespread consideration schools and community organizations as an essential part of becoming a well-educated citizen".

 

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