Media Literacy: From Television to Telling-Vision

 

A National Leader: A Local Commitment

In 1995, the Department of Curriculum and Instruction and the Reich College of Education pioneered the first National Media Literacy Conference. That event inspired subsequent conferences in Los Angeles and Colorado Springs. At the local level RCOE continues to offer innovative courses such as the recently developed Literacy, Technology and Instruction course required of all our undergraduates.



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Course Content and Competencies

Each day will combine theory with hands-on access to traditional and emerging technologies as participants have the opportunity to explore:

RCOE has also developed a model to transform the college into a partnership and a community of practice. One of the major components of that approach is a model to integrate technology into instructional practice. That includes the goal of designing and creating learning environments affording students and faculty the opportunity to use state-of-the art telecommunications and multimedia as part of their everyday work. Included in that process is a commitment to work collaboratively with our partners in the public schools to explore innovative and creative approaches to traditional and emerging technologies of instruction. Our 1998 summer school offering, MEDIA LITERACY: From Television to Telling-Vision, is part of that approach, offering teachers a stipend covering their tuition costs as they explore the impact of media and technology in both the classroom and the living room.

 

 

 

Learn to Discern: North Carolina's Information Skills Curriculum

 

"The sheer mass of information and variety of media formats challenge every learner to filter, accept and/or discard information and media messages. The learner will identify and apply strategies to ACCESS, EVALUATE, USE and COMMUNICATE information for learning, decision-making and problem-solving."

Competencies

 

  • Web site design
  • Image scanning
  • Video Capture
  • Adobe Photoshop
  • Video Production
  • Photography
  • Digital Photography
  • Instructional Technology
  • News Analysis and Responsible Citizenship
  • Advertising and the Curriculum: From Consumption to Consequences
  • Movies as Mentors
  • Television as Teacher

The 1997 Presidential Report on Technology to Strengthen K-12 Schools

 

 

"While information technologies have had an enormous impact within America's offices, factories and stores, over the past several decades, our country's K-12 educational system has thus far been only minimally affected…most teachers are largely LEFT ON THEIR OWN as they struggle to integrate technology into their curricula."

Underlying the summer school program is the belief that technology is A PROCESS not just a product. Further, the course believes that learning is most successful when students are ACTIVE not passive. Finally, the course recognizes the powerful, persuasive and pervasive media in the lives of our students,acknowledging that social learning theory tells us these entertainment technologies are also teachers. As such, the course

 

  • Explores TECHNIQUES not just tools
  • Promotes social constructivist learning
  • Develops critical viewing/thinking skill



 

 

 

 

 

 

What Is Media Literacy?

Our notion of literacy has always been related to the information forms of the culture. In the era of the printing press, literacy mostly meant the ability READ and WRITE PRINT. Today however, most Americans get most of their information from pictures not print, television not textbooks. Computers, distance education, CD-ROM and other formats utilize a combination of images and text. As such we need a wider definition of what it means to be literate. Media literacy provides communication skills for today and tomorrow! It is the ability to ACCESS, ANALYZE, EVALUATE and COMMUNICATE information in all its forms. All participants will learn to both comprehend media messages as well as use technology to create their own messages.




Tools don't change schools. Teachers armed with effective strategies and techniques change schools.





 

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